A Strong Workplace Wellness Program for a Heavy Equipment Dealer


The Situation 

The owner and CEO of one of the most respected dealer groups in the U.S. approached Corporate Health Partners. Caring deeply for his dealership family, the CEO wanted to implement an effective workplace wellness program after previous attempts at incorporating telephonic/virtual and occupational health initiatives were considered unsuccessful.

With 27 locations in Kentucky, Southern Indiana, Southern Ohio, and West Virginia, the employees were 90% male and an average age of 44 years old. They were on self-funded health plans.

The Work 

The company engaged in Corporate Health Partners’ comprehensive and systematic Prima workplace wellness program in 2013. Corporate Health Partners provided the company with overall program management and was regularly on-site one to four times per month. CHP’s staff conducted year-round health promotions including biometric screenings, lunch and learn Healthy Breaks, team challenges, health coaching, awareness classes, wellness team oversight, and more.

With one program manager and five wellness coaches locally dedicated to two to four worksites each, the coaches had 15-minute face-to-face meetings with employees on a frequency determined by their risk levels:

  • High Risk: bi-monthly
  • Moderate Risk: quarterly
  • Low Risk: annually

These health coaching sessions averaged 3,700 completed sessions per year. Throughout the process, the CEO, Benefits Manager, H.R. Manager, and the employee health and wellness team proactively and visibly supported the Prima workplace wellness program.

The Results of the Prima Workplace Wellness Program

Q&A with the Benefits and Compliance Manager 

What was the problem you were having before you discovered Corporate Health Partners?

The same old mundane program, gift card for a walking program and a screening. Our employees didn’t take wellness seriously because our management team didn’t take it seriously. 

What did the frustration feel like as you tried to solve the problem?

We couldn’t find a different program outside the traditional programs where only screening, virtual interventions, and the occasional challenge were offered. We wanted something more

What was different about the Corporate Health Partners program?

A strategic plan to include direct engagement with employees and face-to-face coaching was the difference. We went from lackluster to a company-wide wellness culture where employees know their health is as important to us as it is to them and their families. 

Take us to the moment when you realized the Prima workplace wellness program was actually working to solve your problem? 

After the first year. Biometric results improved, the internal company culture started to shift, and individual success stories of employees and families embracing a whole new lifestyle started to pile up. It was so rewarding to see the program morph into a new way of life for our team. 

Tell us what life looks like now that your problem is solved or being addressed? 

Our employees are very important to us, and these positive lifestyle changes have been so gratifying to the leadership team. The program structure puts the employees’ wellness in their hands and rewards them for positive outcomes. We see the benefits daily.


Benefits and Compliance Manager 

Implementing a true wellness program such as this must be done for the right reasons. It should never be 100% about saving money on healthcare costs. While that definitely happens organically over time (our renewals have remained below trend every single year), emphasis should be on taking the time to create and build the proper program for your employees because, at the end of the day, healthy and happy employees are productive and safe employees, and as a company, that is our true ROI! 

– Amy 

Prima Workplace Wellness Program Results by the Numbers 

  • 93% participation – up from 86% at baseline
  • 88% participant satisfaction
  • 8.6% reduction in % with high cholesterol
  • 13.1% reduction in tobacco users
  • 78.6% reduction in high blood pressure
  • 14.5% decrease off-trend for % of employees at high-risk
Engagement Health Group